“At Yamaha we connect technology, art and audiences at the highest level,” says Alex Warren of Yamaha Music Europe. “In partnership with the LSO, we are working towards bringing live music to as wide an audience as possible, at a time when the entire entertainment industry is facing unprecedented challenges.
“We are very pleased to contribute to the orchestra’s exciting outreach initiative, helping musicians, music fans and communities alike to be inspired, uplifted and connected through music.”
During lockdown, the LSO’s online archive performances were enhanced by orchestra members playing and speaking from their homes, but the socially-distanced Always Playing programme from LSO St Luke’s has allowed the musicians to come together and perform once again, bringing the full dynamic experience of a live classical show to online audiences - whether it’s an intimate ensemble, an educational masterclass or the full orchestra.
“Streaming the archive concerts is a great way to engage with audiences, but I am really excited to be making music with other people again,” says Maxine Kwok, the LSO’s first violinist. “Although the audience is online, knowing people are watching through the live feed is so special.”